As a makeup artist, we all know how easy it is to get caught up in the hustle and bustle of daily tasks. Between appointments, client calls, and running your business, social media can sometimes feel like one more thing on your never-ending to-do list. But what if I told you there’s a way to streamline your workflow, get organized, and finally stay on top of your social media game without it taking over your brain space? Enter: batching tasks and the Later app.
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The Power of Batching Tasks: Why It Works for Makeup Artists
First things first—what is batching? In simple terms, it means grouping similar tasks together and tackling them in one go. As makeup artists, we often jump from one thing to the next, which can scatter our focus. Batching helps you dedicate blocks of time to a single task—like your content creation or admin work—so you’re not constantly switching gears. Trust me, it’s a game changer.
Think of it this way: when you’re doing makeup for a bridal party, you don’t apply foundation to one person, then jump to eyeshadow on someone else, right? You complete the entire look for one person before moving on to the next. Batching tasks works the same way. By staying in one “mode” for a longer period, you can think deeper, be more efficient, and even get into a flow state.
Getting into the Flow State
When we batch tasks, we give ourselves the opportunity to enter a flow state—that magical place where everything just clicks, and we feel super productive. Once you’re in the zone, time flies, distractions fade, and the quality of your work improves. Whether you’re planning out a week’s worth of social posts or brainstorming new makeup techniques for your clients, batching allows you to focus and stay creative without burning out.
How to Batch Your Social Media Content
Now that we’ve covered why batching is so helpful, let’s talk about how you can apply it to your social media. If you’re like me, managing your Instagram or TikTok on the fly can feel overwhelming. That’s where Later comes in. Instead of scrambling to create and post content each day, batching your social media tasks allows you to plan, organize, and schedule everything in one sitting.
Here’s what it looks like in action:
2. Set Aside Time: Dedicate a few hours once a week (or even once a month) to plan and create your social media content. Block off time in your calendar to get it done—just like you would for a client appointment.
2. Plan in Themes: Think about your upcoming makeup looks, client transformations, or behind-the-scenes shots. Group your content by themes, so you know exactly what you’re posting and when.
3. Use Later to Schedule: With Later, you can drag and drop your images, write captions, and set everything to automatically post at the best times. This means your feed will stay active and engaging, while you can focus on more important things—like perfecting that smokey eye for your next bride!
Why I Love Later for Scheduling My Content
If you haven’t used Later yet, let me just say—it’s a lifesaver. Not only does it allow you to schedule posts in advance, but the visual planner helps you see how your Instagram grid will look, so you can make sure it’s aesthetically pleasing and on-brand. As a makeup artist, I love being able to plan out posts that show a variety of my work: bridal looks, everyday glam, tutorials, and client reviews.
Here’s how Later helps me:
- Organized Visual Planning: Later gives you a bird’s-eye view of your upcoming posts. I can easily see which days I’m posting client work, which days I’m posting a tip, and when I need to sprinkle in a behind-the-scenes video.
- Save Time with Batch Posting: Since I’ve already planned everything out, I’m not scrambling to come up with something to post each day. Instead, I dedicate one chunk of time to batch and schedule all my content, leaving me free to focus on clients and growing my business.
- Peace of Mind: With my posts scheduled, I no longer have that nagging feeling that I need to be posting in the middle of a busy workday. Everything is ready to go, so I can give my clients my full attention.
Let Social Media Tools Do the Heavy Lifting
At the end of the day, being a makeup artist is about creating beautiful work that makes your clients feel amazing—not about stressing over your Instagram posts. Tools like Later make it possible to take social media off your plate while still keeping your content fresh and engaging.
By batching your tasks and using Later to schedule your content, you’ll free up mental energy and headspace for what really matters. Plus, you’ll stay organized, keep your social media on point, and still have time to run your business without feeling overwhelmed.
Update: Why I’ve Switched to Metricool
Recently, I’ve made the switch from Later to Metricool, and I’m loving it! Both tools are fantastic for scheduling and organizing your content, so you really can’t go wrong with either one. Bonus Tip: If you’re just getting started or want something super simple, you can even use Google Sheets to plan out your posts and stay organized. The key is to have a system that works for you, so you can focus on what’s most important—your clients!
Ready to give Later (or Metricool!) a try?
Check out the links below and start scheduling your social media like a pro!
Audio Bookmarks:
00:44: Why I love Later
03:46: How to Put it to Use for You
05:28: Batch work your social content to save time and think deeper
