Hi there! I’m Neelam, your new beauty business bestie

Hopeless romantic with a dash of ADHD, I live for lazy yin yoga, movie theater popcorn and if you cant find me, I’m probably in the water with a sparkly floatie.


In a world where I never quite felt like I fit in... I discovered my love for beauty. 

Growing up, school wasn’t my jam. I was the kid who felt awkward, out of place, and always looking for a way to belong. My confidence was pretty low, but I found a way to express myself through makeup and fashion. It was my secret weapon, my way of showing up in a world that often felt like it didn’t understand me.

School? Not exactly my scene. Corporate life? Not my vibe either... the "traditional" career path never clicked for me. I'd stumble into the office, hair tousled, barely awake, dreaming of my side hustle – makeup!

But wake me up at 3 AM for an Indian bride who needed to look her best by 6 AM? No problem! That’s when I truly came alive.

So young, so emo, felt like I could only be myself with a camera in my room

There was something magical about seeing a woman light up when she looked in the mirror after getting her hair and makeup done.

It was in those moments that I realized my true calling – to empower women through beauty and help them embrace their uniqueness.

I realized I loved working for myself, even though it meant longer hours and a lot more hustle. The freedom of being my own boss, traveling to make women feel incredible on their special days – that was worth every bit of the struggle.

But let's be real – the journey wasn't always smooth sailing. From leaving behind an established bridal business I created with my best friend,  juggling clients between Toronto and Ottawa to building my lash empire, I faced my fair share of challenges.  I dove into the lash business and found a community of amazing mentors willing to share their knowledge. That inspired me to give back to the bridal beauty industry in the same way.

I wear a lot of hats – Transformation Makeup Artist, Lash Artist, Podcaster, App Creator, and your new beauty biz bestie. My journey in the beauty world has been a wild ride, and I’m so thrilled to share it with you.

Top: Our little family. Left, my biggest criticizer and supporter. Right: There's no place like the beach, right?

In my journey as a beauty professional, I've had the privilege of creating tools like Lash Assist Pro and The Total Beauty Planner. These apps aren't just about saving time and staying organized – they're designed to make your life easier and your clients happier.

And let's not forget the podcasts! The Bridal Beauty Business Podcast and the Luxe Lash Life Podcast (formerly known as the Lash Pro Podcast) are packed with insights and stories to help you navigate the world of makeup and lashes like a pro.

But let's rewind a bit. When I first started out, I stumbled, I made mistakes, and I often felt like I was navigating this journey alone. But through it all, I had incredible mentors who showed me the way. Now, I want to be that mentor for you.

Because here's the thing: I genuinely believe in your potential to create a business and a life that you love. Whether you're just starting out or you're looking to level up, I'm here to support you every step of the way.

My ultimate goal? To help you build a business that's aligned with your values and your vision – one that's filled with dream clients and opportunities to make a real impact.

So, as you continue on your journey, remember this: you are capable, you are worthy, and you have everything you need to succeed. Let's work together to rewrite your story and create a future that's as beautiful as you are.


Neelam is the co-founder of Lash Assist Pro and The Total Beauty Planner app. She’s a passionate advocate for health, wellness, and self-love. Embracing her own journey of growth, she finds balance with lazy yin yoga or binging Netflix in bed. She hopes to be known for inspiring others to streamline their workflows, be confident in their uniqueness and build thriving beauty businesses they love.




Blazers and full suits? Nope, not for me. After my corporate life, I've developed some serious PTSD😅 


Obsessed with bling, especially Bollywood jewelry. I have two IKEA 9 drawers full ✨💎


Dropped out of business college due to boredom, social anxiety and lack of self-confidence


Completed 17 beauty certifications, 23 online marketing courses and now have co-founded 2 beauty apps and 2 beauty business podcasts

Your at-a-glance guide to where I stand on all the truly important things.


Favorite indulgence

Movie theater popcorn - layered in butter!

celeb i'd love to meet

Do Gary Vee + Donald Miller count?

Guilty pleasure

Selling Sunset

alternate universe job:

Performer! I love dressing up + getting glammed.

favorite place i've been:

Crystal Beach. The best memories growing up.

drink of choice

An Espresso Martini

can't live without

My Calendar!

usually craving

My bed, a fluffy blankie and some nachos. 

beach vs mountains

Beach - I must have been a mermaid in a past life

favorite show to binge

Manifest. It's all connected.


Helping lash stylists and makeup artists create a 

From mastering your craft to booking dream clients, we’re here to support you every step of the way. Let’s build your business together.

lash stylists
makeup artists

life they


Makeup Artist | Podcaster | Creator
Real life in my stories ♡