Hey, lash bosses! 💁♀️ If you’ve ever wondered how to scale your beauty business beyond trading hours for dollars, this episode is going to be a game-changer. 🎉 Today, we’re chatting with the incredible Kelly Callaghan from Beauty Business Babes on how you can create an additional income stream through online courses—specifically, a lash extension course or lash course.
With online courses, you’re not just growing your income—you’re expanding your reach from local clients to a global audience! 🌍 And guess what? You only have to create the course once. After that, it’s all about sharing your expertise and watching your beauty empire grow.
Why Lash Artists Should Pivot to Online Courses
If you’ve been thinking about what happens when you’re not able to take on in-person clients—whether due to a shutdown or life’s unpredictability—online training is the way to future-proof your beauty business. Not only does it offer a passive income stream, but it also lets you continue to serve your clients and students even when you’re not physically there.
Kelly Callaghan, a beauty industry powerhouse, started her journey with $0 and grew her business into a six-figure empire by embracing online courses. And she’s here to show you how to do the same! 💪
Lash Course Creation: Reach National and International Audiences
Creating an online lash course doesn’t just limit you to your local market. With the right marketing and content, you can teach lash artists not just nationwide but all over the world. The beauty of online training is that you create the course once and then market it to an unlimited audience.
Here’s why this is perfect for beauty pros like you:
- Flexibility: You’ll have the freedom to work from home or anywhere else while still generating income.
- Wider Reach: You’re no longer limited by location—your course can attract students from across the globe.
- Make an Impact: You’ll help others build their beauty skills while growing your own influence in the lash industry.
Benefits of Creating an Online Lash Extension Course
Think about it—you create a lash extension course once, and it continues to serve you and your students for years. Here are a few more reasons to get started:
- Passive Income: You’ll be able to make money while you sleep! Students from around the world will be enrolling in your course, even if it’s the middle of the night for you.
- Multiple Course Options: Don’t limit yourself to just one course. You can create courses on lash techniques, marketing for beauty businesses, or even how to launch your own beauty brand. There’s endless potential for growth.
- Low Investment, High Returns: For a relatively low startup cost (around $2,000 or less), you could potentially see returns in the hundreds of thousands within a few years.
The beauty industry is a growing market, and online instructors are earning millions—why not get your share of the pie? 🍰
How to Get Started: 3 Simple Steps to Your Lash Course
Ready to start your online course journey? It’s easier than you might think! Kelly Callaghan broke it down into three simple steps:
- Course Concept: What are you really passionate about? Focus on what you love and what you can teach others in the lash industry.
- Course Creation: Outline your course, create training videos, and prepare your manuals. Think about how your course can solve problems for your students and help them achieve transformations.
- Marketing and Launch: Get your course online through platforms like Teachable, Thinkific, or Learndash. Then, market it through social media, email marketing, and podcast collaborations (like this one!).
Tips for Creating a Lash Extension Course
When you’re creating a lash extension course, remember to keep your students in mind. Here are Kelly’s top tips for building a successful online course:
- Focus on Solving Problems: Understand the challenges your audience faces and create a course that helps them overcome those challenges.
- Talk About the Transformation: Don’t just sell the course—sell the results. Highlight how your course will change your students’ lash skills or business success.
- Be Open to Feedback: Make improvements based on student feedback to keep your course fresh and valuable.
- Learn the Tech: Platforms like Teachable and Thinkific are user-friendly, but if you’re not comfortable handling the tech side, consider hiring freelancers to help with video editing or course setup.
Why Online Lash Courses are the Future
The beauty industry has evolved, and creating an online lash course is one of the smartest ways to future-proof your business. Whether it’s a pandemic or life’s unexpected events, having an online course allows you to keep growing, scaling, and making money—even when you’re not actively lashing.
The best part? It’s a low investment, high reward opportunity. For a few thousand dollars upfront, you could potentially create a six-figure revenue stream over time. Your vision has to be stronger than your fear! 💫
Get Started with Kelly Callaghan’s 4-Week Align Online Program
If you’re ready to jump into the world of online courses, Kelly’s 4-Week Align Online Program is designed to help you create, launch, and market your course with ease. You’ll get step-by-step guidance on everything from course creation to tech setup and marketing strategies. With support 24/7, you’ll be able to create high-quality courses that impact your students and help you grow your beauty business.
Important Links:
- Kelly Callaghan on Instagram: @kellyanncallaghan
- Beauty Business Babes: Beauty Business Babes
Audio Bookmarks:
02:15 – Why Online Lash Courses are the Future
05:30 – Benefits of Creating a Lash Extension Course
09:12 – How to Create a Lash Course in 3 Simple Steps
14:30 – Marketing Your Lash Course Effectively
18:45 – Kelly Callaghan’s Align Online Program
