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The Luxe Lash Life Podcast

How to Build a Loyal Lash Clientele 

more lash clients with authentik artistry

April 24, 2024

I’m Claire.
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As lash artists and business owners, we’re all about securing those bags, right? Michelle and I recently had a pow-wow to spill the tea on how you can run your lash studio with a squad of loyal, repeat clients. We covered everything from keeping your current clients coming back for more to handling those challenging moments with finesse. Here’s what we discussed:

What You’ll Learn:

  • Why your clients might not be returning

  • Three key tactics to keep your clients happy

  • How to flip the script and turn a lost client into a ride-or-die

After you listen, make sure to take a moment to support  and let Michelle know how much you appreciated her sharing her knowledge!

Episode Show Notes for How to Build a Loyal Lash Clientele ft @AuthentikArtistry

Trina, Maven Artistry: The Best Lash Training Michelle Ever Took

Trina from Maven Artistry? She’s the real deal when it comes to authentic lash education. Michelle couldn’t stop raving about Trina’s course, not just because of the curriculum but because of the personal connection Trina fostered with her students. Trina’s vibe of genuine care and dedication left Michelle shook, and it’s a lesson we can all vibe with as we build connections with our own clients.

  • Prioritize fostering personal connections with your clients.

  • Create a supportive and motivating environment.

  • Always be open to feedback and supporting growth over the long term

Navigating the Course Selection Process: Tips for Aspiring Lash Artists

Choosing the right education in a sea of options can feel like diving into the deep end. We dished out some advice on how to navigate this process like a boss. Seeking referrals from fellow lash artists is key—real talk from real experiences beats marketing hype any day. And remember, prioritize quality over cost or convenience. It’s an investment in your future success.

  • Prioritize honest feedback from former students over marketing hype.

  • Invest in quality instruction rather than opting for the cheapest or quickest courses.

  • Choose a lash trainer who prioritizes open dialogue and support, extending beyond the course’s end so you have a mentor to reach out for support to after.

Nurturing Client Relationships: Insights from Industry Pros

Now, let’s talk about the bread and butter of our biz: our clients. Strong client relationships are the name of the game. We delved into how to offer top-notch service and create unforgettable experiences that keep clients coming back for more.

  • Offer immediate solutions to any lash mishaps.

  • Keep communication channels open for client feedback.

  •  From the moment they step into our studio to the follow-up after their appointment, every interaction should leave a lasting impression.

  • Take the time to get to know your lash clients on a deeper level so you can personalize your services to their unique needs and preferences. Know your clients and cater to their preferences 

  • Remember their favorite lash style or celebrate milestones in their lives 

What to Do When a Lash Client is Upset or Leaves a Bad Review: Lessons in Client Care

We spilled the tea on dealing with unhappy clients and bad reviews. The key? Approach these situations with empathy and professionalism. Listen to your client’s concerns, acknowledge their feelings, and take proactive steps to make things right. It’s all about turning lemons into lemonade.

  • Take Accountability: Own up to any shortcomings during or post-appointment, offering prompt solutions or accommodations at no extra cost.

  • Engage with Empathy: Put yourself in their shoes. Compassion goes a long way.

  • Commit to continuous improvement to prevent similar issues.

Maximizing Lash Client Retention: A Holistic Approach

It’s not just about offering killer service; it’s about the whole enchilada. We broke down how strategic scheduling, fair pricing, and client engagement play a role in keeping lash clients coming back for more.

  • Prioritize client engagement and personalization. Be genuinely interested in their lives.

  • Set prices that reflect the value you provide.

  • Don’t overbook yourself so you can accommodate touch-ups if needed, leaving your lash clients feeling important and valued.

Crafting Unforgettable Experiences: Keys to Client Loyalty

How do you create those unforgettable experiences that keep clients coming back for more? It starts with a commitment to excellence and attention to detail. We shared tips on how to make every client feel valued and appreciated.

 From the moment a client walks through our door to the follow-up after their appointment, every interaction should be infused with warmth, professionalism, and attention to detail.

It’s all about the little touches that make a big difference, whether that’s offering a complimentary beverage or remembering their favorite lash style, these small gestures can go a long way in making our clients feel special and valued.

  • Focus on each client individually and tailor services to their needs.

  • Handle negative feedback gracefully and with empathy.

  • Focus on Each Client Individually: Concentrate on nurturing relationships, tailoring services to meet individual needs.

  • Provide Exceptional Service: Exceed expectations at every touchpoint, from arrival to follow-up.

  • Encourage Referrals: Harness satisfied clients as advocates for your business, incentivizing referrals and positive reviews.

  • Incentivize Loyalty: Implement programs rewarding repeat business and referrals, fostering long-term relationships.

  • Personalize the Experience: Tailor services to each client’s preferences, showing appreciation and addressing concerns promptly.

  • Handle Negative Feedback Gracefully: Respond professionally to negative reviews, showcasing empathy and a commitment to resolution.

  • Take Care of Yourself: Prioritize self-care to maintain well-being and sustainably deliver exceptional service.

Building a loyal lash clientele ain’t easy but it is SIMPLE. Prioritize authenticity, excellence, and client satisfaction, and watch your business thrive 💁‍♀️💅🔥

Links

Free Download: How to Stand Out from the Competition and Create a Raving Fan >> Get it HERE <<

Special Offer: Get a 30 day trial of Lash Assist using the code LASHPRO at www.lashassistpro.com

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