If you’re a makeup artist looking to rank higher on Google, you’re in the right place! In this episode, I sat down with Rickina Velte, also known as The Lash CEO, to dive deep into the world of SEO keywords for makeup artists. Rickina is a powerhouse when it comes to building a successful beauty business using SEO strategies that actually work.
I first heard Rickina speak at a lash conference, LashCon, and left with pages full of notes, but I didn’t implement any of them right away. A year later (after we recorded this episode), I finally carved out the time to put her tips into action, and guess what? I’m now ranking on the first page of Google for multiple businesses! And here’s the kicker—I haven’t even started blogging yet.
If you’re ready to rank higher and make your makeup business stand out, this episode is a must-listen.
Why SEO is Essential for Makeup Artists
Let’s be real—Google is the first place people go when they’re searching for a service, especially for something as specific as bridal makeup. SEO gives you way more control over your visibility than relying on social media algorithms. Learning the right SEO keywords for makeup artists and applying them can put you on page one of search results, helping more clients find you.
Here’s why SEO is a game-changer:
- Google is a primary search tool: People look for services on Google before turning to social media, so showing up on page one can dramatically increase your bookings.
- Control your visibility: With SEO, you have more control over your online presence and are less dependent on unpredictable social media algorithms.
DIY SEO vs. Hiring Help: What’s Right for You?
A common question many makeup artists have is whether they should hire someone to help with SEO or do it themselves. Rickina explains that while there are legit agencies that can help, if you have the time and willingness to learn, DIY SEO can be a game-changer.
If you’re already ranking on page 2 or 3, a few tweaks might get you to page 1. However, if your site isn’t ranking at all, professional help might be necessary to get you there. The key is knowing what works—and avoiding anyone who promises quick, unrealistic results.
How to Choose the Best SEO Keywords for Makeup Artists
Choosing the right SEO keywords for makeup artists is critical to ranking higher on Google. Here’s what Rickina recommends:
- Be specific and niche down: Instead of generic keywords, go for niche phrases like “summer wedding makeup” or “bridal makeup in [your city].” Google rewards specificity.
- Use AskThePublic: This is a fantastic tool to see what people are searching for around your niche.
You can take those search queries and turn them into blog post ideas that will help you rank higher. - Focus on content: Every page on your site should have a clear focus, and your keywords should naturally flow into your content.
Common SEO Mistakes Makeup Artists Make
Rickina also points out common mistakes she sees on makeup artist websites, like keyword stuffing—where a page title is loaded with every keyword possible. While this used to work, Google’s algorithm is smarter now. Here’s how to avoid these mistakes:
- No keyword stuffing: Instead of cramming all your keywords into a title, keep it clean and niche-specific. For example, use “domainname.com/summer-wedding-makeup” and focus the content on that theme.
- Consistency matters: Your NAP (name, address, phone number) needs to match exactly across your website and all local directories to avoid penalties.
Backlinks: The Secret Sauce for Ranking Higher
Another important SEO strategy is building backlinks. A backlink is when another site links to yours, and it signals to Google that your site is credible. The more high-quality backlinks you have, the better your site will rank. Rickina recommends reaching out to wedding blogs or offering to guest write for other vendors to build those backlinks. It’s a win-win because you get exposure and build your SEO authority at the same time!
Maximizing SEO on Social Platforms
Rickina emphasizes that platforms like Pinterest are especially important for makeup artists. Pinterest images often show up on Google search results, making it a great way to get more eyes on your work. To take full advantage of this, post high-quality images of your bridal makeup work and link them back to your website or blog post that’s packed with valuable content.
Blogging and SEO: The Long Game
If you’re ready to really take your SEO game to the next level, blogging is a powerful tool. Even though it doesn’t deliver instant results, it’s a long-term strategy that builds your authority and rankings over time. Start by fixing your keywords, making your NAP consistent, and ensuring that your content is valuable and relevant.
Google My Business for Makeup Artists: Your Secret Weapon
If you’re just starting with SEO keywords for makeup artists, Rickina says that the best place to begin is with Google My Business. Regularly posting updates, bridal makeup images, and educational content will help your business show up in local searches. It’s a simple but powerful tool that can drive more traffic to your site and help potential clients find you faster.
Audio Bookmarks:
03:30 – Why SEO is Crucial for Makeup Artists
07:15 – Should You Hire SEO Help or DIY It?
10:40 – How to Choose the Right SEO Keywords for Your Makeup Business
14:55 – Common SEO Mistakes Makeup Artists Make (And How to Avoid Them)
17:30 – How Backlinks Can Boost Your Google Ranking
20:15 – Why Pinterest is a Must for Makeup Artists Looking to Rank Higher
23:45 – Blogging for SEO: Why It’s Worth the Effort
26:30 – How to Optimize Your Google My Business Page
29:00 – The Best Places to Focus Your SEO Efforts When Starting Out
32:15 – How SEO Can Lead to Consistent Client Bookings
Important Links:
- Rickina Velte: https://www.linkedin.com/in/rickina-velte-3b985427/
- AskThePublic (Keyword Research Tool): www.askthepublic.com
- Google My Business: Set up your profile
- Total Beauty Planner App: Organize your bridal makeup consults
- Bridal Beauty Business Facebook Group: Join the conversation
