welcome to
The Journal
This is your essential space for everything beauty, business, and beyond. Whether you’re a makeup artist, a lash artist, or just someone who adores beauty, you’ll discover a rich collection of resources, tips, and inspiration here.
Inspiration for a beautiful life
NEELAM KAUR
the latest
Have you been scrolling through Instagram, wondering if having a signature bridal makeup look could help you stand out and book more brides? You’re not alone! In this episode, I sit down with Bridal Beauty Specialist and Educator Anna Karapetyan of AK Makeup & Hair to discuss the importance of finding your signature bridal look. […]
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đź’„Hey, beauty bosses! đź’„ If you’re ready to start building your personal brand and overcome fear, today’s episode with the incredible Sheila Bella is exactly what you need. Sheila is one of the most inspiring women in the beauty industry, having built a multi-million-dollar business from the ground up in just three years! 🌟 But […]
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If you’re a makeup artist looking to rank higher on Google, you’re in the right place! In this episode, I sat down with Rickina Velte, also known as The Lash CEO, to dive deep into the world of SEO keywords for makeup artists. Rickina is a powerhouse when it comes to building a successful beauty […]
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When it comes to your bridal makeup consultations (or bridal makeup trials), the goal is simple: create a flawless experience that leaves your bride feeling confident and excited for her big day. Asking the right questions during your bridal makeup consultation is key to ensuring everything goes smoothly. By really understanding your bride’s vision, you’ll […]
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If you’re a seasoned lash artist and you’re itching to share your skills with the next generation of lash techs, it might be time to think about stepping into the role of a lash trainer. Today, we’re diving deep into the world of lash training with Liz Bussey, the brains behind Principles of Lash Artistry […]
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Hey, Bridal MUAS 🥰 Can we talk about the ups and downs of our makeup business? Every year, we hit that magical, high-energy bridal season, but once it wraps up, we’re often left wondering—what’s next? Let’s not waste this golden downtime! I’m diving into what I’m doing to grow my makeup business during the slow […]
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Hey bridal beauty pros! đź‘‹ You know how fast-paced the world of bridal beauty can be, right? Staying ahead of the curve isn’t just a nice-to-have; it’s essential if you want to thrive! Lately, as you’ve been scrolling through TikTok or Instagram, you’ve probably seen posts about artificial intelligence (AI), chatbots, and ChatGPT blowing up. […]
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Hey Gorgeous Bridal Artists! I get it—Instagram can feel like a whole other job, right? But here’s the thing: with the right approach, Instagram can become your biggest ally in building your bridal makeup business. Whether you’re just starting out or looking to grow, this platform can help you connect with dream brides, showcase your […]
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As lash tech’s and business owners, we’re all about securing those bags, right? Michelle and I recently had a pow-wow to spill the tea on how you can get more clients and then run your lash studio with a squad of loyal, repeat clients. We covered everything from keeping your current clients coming back for […]
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Hey Gorgeous Bridal Beauty Pros! Welcome to a heart-to-heart session today! I’m super excited to chat about something that’s been on my mind Embracing Imperfections: So, confession time! I’ve got tons of scripts ready to roll, sitting pretty on my computer. But here’s the kicker—I’ve been delaying hitting that record button. Why? Because sometimes I […]
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On the Air
The Bridal Beauty Business Podcast
Tired of one line messages asking “what do you charge?” Forget competing on price, it’s time to niche down and know your worth. This podcast was created for you, to help you grow your bridal business so you can get the clients you WANT, do the work you LOVE and charge the rates you DESERVE!
LIsten in
on the air
The Luxe Lash Life Podcast
You got your lash certification - woohoo! But now what?
Before you go spend hours trying to find clients on Instagram, setting your rates based on other artists in your area or offering crazy discounts that get you crazy clients that you don't need in your business - grab a seat.
tune in now
Ever feel like you're on a never-ending hamster wheel, juggling all the things?
As an Ottawa Bridal Makeup Artist, Lash Artist, Podcast Host, and the Co-Brains behind Lash Assist Pro (an app for lash techs digital consultation forms, waivers and lash mapping) & the Total Beauty Planner (an app for bridal makeup artists) - I know firsthand how easy it is to get stuck in the endless cycle of to-do lists. But here’s the truth: life is way too beautiful to be spent feeling overwhelmed especially when it’s avoidable!
That's why I'm here - to help you streamline your business workflow, elevate client experiences, and take control of your time so you can focus on what matters most to you.
Together, let's build a beauty business that thrives on your terms
About me
